Deliverable (D05) available

D5 is the second report resulting from the work carried out within work package 2 and is entitled 'Report on social acceptance of automatic milking'.
This report presents the results of a descriptive content analysis of 14 newspapers from six countries on the ways in which the press deals with agriculture, food, and the food industry. In addition, in-depth interviews with journalists, opinion leaders from pressure and interest groups, and other relevant actors were conducted in each of the six countries. Finally focus group interviews with consumers were held to identify which issues are currently particularly sensitive in public opinion. The results show that, in the period studied, automatic milking was virtually absent from the newspapers studied.

Message date: May 4, 2004